Toronto, ON – More than 10,000 fashion industry influencers, design and style experts, and Nuit Blanche revelers celebrated emerging Canadian designers and cast their votes at the Art of Fashion design competition on September 29th, 2012. Due to overwhelming demand and for the first time in Art of Fashion history, three designer champions are announced and awarded career launching prizes:

Amy Yuen and her collection SIX ELEMENTS win the People’s Choice award as voted by event attendees and new online ballot system.

After much deliberation from the judges in a neck-and-neck race Ryan Joelson and his collection ROUGH HEWN is crowned Canada’s Most Promising Designer.

The near tie score prompted the Art of Fashion board of directors to create an additional prize package and title to award Anouk Moran and her collection THE RESPLENDENT WARRIOR the Most Promising Designer Runner Up.


“We have never experienced a race as close as this year’s RAW fashion design competition,” says Michelle Planche, Founder and President of Art of Fashion. “Before announcing the title we went back to our sponsors and board to create a third package because our judges and team felt so strongly about the skill and potential for our competing designers,” she says.


Toronto residents can see a sample of the competition collection live in an exhibit at Metro Hall from Friday, October 19th through Friday October 26th, coinciding with Toronto Fashion Week. Guests can see the interactive display in the Rotunda at Metro Hall, at the corners of King and John, and Wellington and John Street, downtown Toronto.

All designer collections and event photography can be seen on Facebook.


Keeping an eye on the prize

All three winning designers will receive a prize package that includes a professional photo shoot and look book design from photographers Light & Hevvy and Andrew Hiorth; models from NAM Models and Orange Model Management; hair and makeup by Hair on the Avenue; graphic design by Katie Jansen and supported with a public relations and social media launch by KeeshanPR and Pink Atom Productions .


Other prizing includes a $1000 grant; tickets and memberships by industry organizations Fashion Group International, Creativ Festival, Paradigm Events, Design Exchange and Art of Fashion; design and retail with Black Daffodil and Global Warming; and fashion business mentoring with Carrie Hayes Collection and Pencil.


A final nod

The Art of Fashion annual design competition sees hundreds of applicants from across Canada vie for titles, prizing and both public and industry platforms to showcase their design skills as Canada’s top emerging fashion designers. While three winners were crowned in the 2012 competition, seven other designers earn top spots in the competition:


Charlotte Ghesquiere and Andrea Kuntz and their collection: ORB

Devlyn van Loon and her collection: GRIST

Jennie Uhlman and her collection: UNDULATION

Mary Duldouras and her collection: RAW PLANET

Robyn Germanese and her collection: MORSUS

Tess Barbieri and her collection: A NIGHT AT THE OPERA

Tess Elizabeth and her collection: UNREFINED BEING


“This competition would not be possible without the tremendous support of over 150 volunteers that work tireless to put together this award-winning event and build a platform to support Canadian business and the emerging designers that struggle to be recognized and build a future of fashion business success,” says Planche. “On behalf of the board and team at Art of Fashion we humbly thank our volunteers, sponsors and designers for allowing us to continue our mission to support Canadian fashion,” she says.


In addition to the prizing sponsors already listed, the industry and public can experience additional Art of Fashion sponsors at the links below:


Bassett Direct

Blonde Moxie Makeup

Glossy Box

The Shops at Hazelton Lanes

Infinite Media

Spellbound Hair Design

Saman Design

Pavlyn Boutique

Motivated Magazine

Dolce Magazine

Cursive PR


Fashion Series

Cuego AV

Minskaya Vodka


DJ Hennie V

Browns Shoes

Mode Function

Zero Gravity Circus


Playing With Fire kitchen

Hero Certified Burgers


Art of Fashion is an award-winning not-for-profit organization committed to fostering the careers of Canadian apparel and accessory designers by creating platforms for exposure. It is an organization in Canada that offers emerging apparel and accessory designers an opportunity to showcase their talents to both the public and fashion industry insiders, while providing a wealth of marketing and promotional opportunities to foster career growth. Established in 1998 by Michelle Planche, President of Paradigm Events, and driven entirely by the support of volunteers, Art of Fashion strives to be the catalyst that sparks careers in Canadian fashion.


For more information, visit ArtofFashion.org/


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Move Over, Kid. Social Media is for Grown Ups

Take control of your online presence by investing some time online

By Jessica Green (Originally published in Condo Business, October 2012)


In 2011 alone, YouTube reported more than 1 trillion views. That’s 140 views for every person on the planet. Facebook’s following of 750 million users is nothing to scoff at either. Having more than doubled its number of Canadian users to 6% to 14% since 2009, LinkedIn is no slouch. And you know that networking site that forces you to craft a thoughtful statement in 140 characters or less? It’s called Twitter and it hit more than 140 million users last year, so stop pretending that you don’t know how to pronounce it and start getting chatty!


Social Media by Numbers

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This past Friday, we got to hang out with the Pay it Forward movement’s devastatingly handsome Charley Johnson, the guy behind it all! See below for some shots from the night (and please excuse the quality and quantity… we were giddy). Our client, Greenwin, is the first real estate firm to join PIF and the very first corporate sponsor of the new It’s Cool to be Kind (C2BK) program, which, through a simple white bracelet, promotes action-oriented pro-kindness awareness among school-aged children and young adults from pre-school to college worldwide. Thanks to the PR gals at CYA International for pulling together such a beautiful event.

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