Affiliate marketing has been around for quite some time in one form of another. In today’s world ruled by the ability to use the internet to your own personal gain, affiliate marketing is all about promoting your affiliate link through a website that has high traffic. Social media plays an important part in succeeding, but so does web design. Many marketers focus on how to improve search engine rankings and how to create a buzz on social networks and they sometimes forget that web design helps will all of that. So, what is the contribution of web design to affiliates’ success?
Effective landing pages
Let’s assume you get paid if you bring subscribers to a certain website. Your job will be to make the affiliate link visible to anyone who lands on your website from social networks or directly from Google searches. That’s why you need a landing page that ensures a minimal bounce rate. The landing page should be simple and all the focus must be on a single element: your affiliate link.
Don’t add things like promotions for other products or articles you wrote in the past. Remember that the landing page is about the merchant’s product not about your own site. It’s irrelevant that you sell your own products as well. This page is only about the merchant. Minimize the number of steps needed to actually sign up on the merchant’s website and you will increase the conversion rate.
Call to action buttons
These CTA buttons are crucial for your conversion rates. If you make them too big, too small, too sketchy, or not bold enough, the conversion rate will suffer. Of course that the CTA is important, but so is the button itself. Pay attention to its position on the page. The other elements are supposed to not “steal the thunder” of the call to action button. The attention of the visitor should be directed to the CTA without creating an inner conflict about what to look at first. This happens when several CTAs and bold texts are displayed on the same page. You have to make up your mind about what you want the visitor to do. Do you want him to subscribe, to buy or to take a look at the latest offers? Focus is key to improve the CTR.
If you are looking for a very advantageous affiliate program, here’s our suggestion: Ladbrokes online casino. This is one of the great betting affiliate programs you will find and it would be a pity to miss it. Our recommendation is to check out their commissions to compare them with other programs. The commissions are not the only things to take into account though. One should assess the trustworthiness of the casino and the niche itself. If you have a website about dental products, there is not point in promoting an online casino. Building one from scratch is more challenging but definitely doable. So, it’s a matter of how much work you are willing to do.