TO112 (TO-ONE-ONE-TWO) is an honest, conscious lifestyle brand designed for the greater good. And people are starting to take notice. Here’s just a few of the media shout-outs TO112 has received lately!



Well-being encompasses the mind, body, and soul. The road to a better you could simply start with TO112 shampoo and conditioner, just ask Marianne Mychaskiw, writer of InStyle article “Can These Sound-Treated Hair Products Really Improve Your Well-Being”. All of our TO112 line is placed in a singing room, vibrating at 528 Hertz, which is the frequency of love. Even if you’re not completely open to the idea of love infused products, rest assured that our products work better than anything you’ve tried before. In the words of Marianne, a skeptic herself, “we’re actually pretty big fans of the clementine ginger-scented shampoo and conditioner”. She celebrates that the combination of tamanu and camellia oil “help tone the skin on your scalp”, and she’s definitely right on that one. So if your hair deserves a bit of extra love, you should give our TO112 dry shampoo and conditioner a shot! Check out Marianne’s article here if you need a little more convincing.



Love can come in all shapes and forms— yes, even in the form of your TO112 shampoo. While you might be wondering how this is possible? Rachel Krause sums it up perfectly in her Stylecaster article “Does the World Need a Shampoo that ‘Vibrates’ at the Frequency of Love”. Not only are our hair and body products made without harmful ingredients, they are also stored inside a vibrating singing room, tuned to the frequency of love. For those who aren’t down with the spiritual and holistic aspect of our products, worry not, our products do a lot more than soothe your soul. Take Rachel’s experience for example: “the shampoo produces an impressive lather, and the ‘consoling’ conditioner is surprisingly rich and hydrating yet doesn’t weigh my hair down. All good things.” And while she’s not sold on the effects of 528Hz she did love “them enough to add them to the exclusive lineup on my shower ledge”. So whether you’re seeking a spiritual shower experience or simply want to give your hair the attention it deserves, we suggest you try our TO112 hair and conditioner. If you’re still not sold, check out Rachel Krause’s article here.



Tweety Elitou shared the scoop on our TO112 collection of tamanu-infused hair care products on Examiner.com celebrating “Hair Appreciation Day: What you will need for amazing summer hair”. She notes how our dry hair shampoo and conditioner are the perfect products to embrace the heat while taming those unruly flyaways. She loves that anyone can “master any major hair woe including hair loss, frizziness, and damaged ends”. So if you’re still on the lookout for hair products to up your moisture game, then you should definitely check out our TO112 dry hair shampoo and conditioner.

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At the highly anticipated Advertising Specialty Institute Counselor Awards banquet, held on the evening of July 13, during the ASI Show in Chicago, ASI gave one of its prestigious annual awards to a Canadian native. Kathy Cheng, the founder and president of Toronto-based Redwood Classics Apparel (asi/81627), was named this year’s Supplier Woman of Distinction. Among her many achievements, she oversaw the successful restructuring of her family’s garment company, and led Redwood Classics to 160% growth in just two years.

Below is the ASI report on Kathy Cheng.

Supplier Woman of Distinction 2016 – Kathy Cheng, Redwood Classics Apparel

In the late 1990s, Kathy Cheng was fulfilling every parent’s dream for their children. The daughter of Chinese immigrants in Toronto, she was steadily working her way up the corporate ladder at a global financial intelligence firm. But she was soon working an average of 14 hours a day.

Her father, Chak, the owner at the time of Wing Son Garments Ltd., asked his daughter if she would come work at the family business. “If you’re going to work so hard,” he asked her, “why not work for our family and for all the families this factory provides for?” She agreed, and in 2000 she joined Wing Son’s business development team.

Then in 2008, the recession hit the business hard. But instead of being forced to close, Cheng led a restructuring of the company, renamed WS & Co., and became the president with a streamlined workforce of just 40 people. She simultaneously spearheaded the development of Redwood Classics Apparel (asi/81627), the company’s in-stock apparel line.“As the majority owner, I re-shifted the company’s business strategy,” she says. “I put a North American spin on a traditionally Chinese-culture company and explored a new revenue stream, which resulted in Redwood Classics Apparel.”

The tactic is working. In 2014, WS & Co. expanded its Toronto factory, nearly doubling in size from 30,000 square feet to 60,000, while Redwood Classics was named Counselor’s Fastest-Growing Canadian Supplier that same year, with revenue growth of 160% from 2011 to 2013.

But Cheng is the first to reiterate that any revenue success is a result of caring for the human element first. She’s a mentor and Board member for Toronto Fashion Incubator (TFI), a nonprofit dedicated to shaping up-and-coming fashion leaders, and a member of the Program Advisory Councils for Ryerson School of Fashion, and other institutions. “It’s important to support emerging and promising talent,” says Cheng. “Hopefully our country’s youth will continue to view our manufacturing industry as a promising, opportunity-rich sector of the workforce.”

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We are thrilled to welcome Toronto’s Medulla & Co. to the Cursive family!

Medulla & Co. is a luxury hair salon brand specializing in the art of free-hand hair painting & balayage. Located in Toronto’s two distinct style neighbourhoods: Queen West and Yorkville – the Salons are well known for providing sophisticated and effortlessly-chic hair. Guests are able to experience the luxury of beautifully cut and coloured hair in uniquely designed spaces.

But the awesomeness doesn’t stop there. Medulla & Co. is also a concept store with a carefully curated collection of cool lifestyle goods & accessories. Expect to find unique, handpicked objects and exquisite gift-giving (or keeping) items. Brands include: Tom Dixon, Uchino, See Concept, Dean Davidson, MAU, Sailormade, Applicata, Found My Animal, Sir|Madam and many more.

The Cursive gals are smitten with Medulla & Co.’s totally holistic approach to beauty and their incredible sense of style. We’re proud that they have chosen us to help bring their vision to the world through their blog, which will feature style stories and collaborations with some of Toronto’s top bloggers, info on the hottest events in and around the GTA and, naturally, makeup and hair tips that have a conscience.

Visit the Medulla & Co. website here or do some shopping online from their curated collection of goodies here.

Ready to give your blog a makeover? Contact the Cursive team today and find out how we can take your blog to the next level.

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