Kathy Cheng, President of Toronto’s Redwood Classics Apparel, was recently asked by The Globe and Mail: are entrepreneurial pitch competitions a waste of time?
For Cheng, an alum of the EY Entrepreneurial Winning Women Program, the answer is clear. Winning the EY contest offered opportunities for mainstream publicity, as well as exposure to financial and marketing pros, education and mentors that have helped to scale her company. For other entrepreneurs the prize might be a much-needed infusion of cash, or simply the boost that publicity can bring.
Cheng, along with other successful entrepreneurs, explain in The Globe and Mail the eight key ways that you can get your business noticed in competitions – and gain some all-important exposure to help you grow.
Read the full piece here.