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What’s a Canadian company to do when a recession hits – and hits hard? For Redwood Classics Apparel, it meant taking stock of what’s most important to them.

Below, President and Founder Kathy Cheng explains how putting people first ensured that they could survive the recession.

To see more from Kathy’s interview with Robert Scully, hit up the Redwood Classics Apparel YouTube page.

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Kathy Cheng, President of Toronto’s Redwood Classics Apparel, was recently asked by The Globe and Mail: are entrepreneurial pitch competitions a waste of time?

For Cheng, an alum of the EY Entrepreneurial Winning Women Program, the answer is clear. Winning the EY contest offered opportunities for mainstream publicity, as well as exposure to financial and marketing pros, education and mentors that have helped to scale her company. For other entrepreneurs the prize might be a much-needed infusion of cash, or simply the boost that publicity can bring.

Cheng, along with other successful entrepreneurs, explain in The Globe and Mail the eight key ways that you can get your business noticed in competitions – and gain some all-important exposure to help you grow.

Read the full piece here.

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Episode 6 of the groundbreaking Meet the Makers series, presented by Redwood Classics Apparel, has arrived.

Redwood Classics, Canada’s leading boutique manufacturer of retail apparel and branded merchandise, gives you a look behind the seams with the series takes an in-depth look at six of their factory’s key departments – and the faces behind them.

Miss an episode? You can view all six right here.

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