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What’s a Canadian company to do when a recession hits – and hits hard? For Redwood Classics Apparel, it meant taking stock of what’s most important to them.

Below, President and Founder Kathy Cheng explains how putting people first ensured that they could survive the recession.

To see more from Kathy’s interview with Robert Scully, hit up the Redwood Classics Apparel YouTube page.

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The crew at Redwood Classics Apparel is celebrating #Canada150 in style.

Their made-in-Canada apparel is handcrafted in Toronto – and now it’s being modeled by some of their favourite people!

Redwood Classics invited the crew at McCabe Promotional Advertising to take part in a photo shoot that celebrates all things Canuck. Take a peak at some of the shots here, and stay tuned to the Redwood Classics Facebook page for more.

 

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Kathy Cheng, President of Redwood Classics Apparel, recently sat down with Kirby Hasseman of Hasseman Marketing for his Delivering Marketing Joy series.

For their Skype conversation, Kathy and Kirby discuss marketing made-in-Canada, sustainability and corporate responsibility, and some of the lessons she has learned over the years.

Watch the full interview below:

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