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Kathy Cheng, President of Redwood Classics Apparel, recently sat down with Kirby Hasseman of Hasseman Marketing for his Delivering Marketing Joy series.

For their Skype conversation, Kathy and Kirby discuss marketing made-in-Canada, sustainability and corporate responsibility, and some of the lessons she has learned over the years.

Watch the full interview below:

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It’s no secret that reshoring – the term used for a resurgence of homegrown manufacturing – is a hot topic. And no one knows more about it than Kathy Cheng, President of Redwood Classics Apparel.

As Redwood Classics leads the push for reshoring apparel manufacturing here in Canada, Kathy is often asked to provide her thoughts on why this is such an important movement. Recently, she chatted with Now Toronto about George Brown College’s brand new sustainable fashion program.

“Brands are finding there’s quality control in being made locally. Communication is easier, problems are solved more quickly, shipping time and the use of fossil fuels in getting the product to you are reduced,” Kathy told Now Toronto.

Read more about reshoring – and why Kathy believes it’s the future of apparel – right here.

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What does the future of corporate social responsibility actually look like? And how does sustainable procurement fit into that picture?

On April 12, Kathy Cheng, President of iconic Canadian brand Redwood Classics Apparel, will be taking part in a panel discussion to find those answers at ProcureCon 2017.

What is Procurecon?

The ProcureCon event series brings together a unique blend of Procurement, Purchasing and Supply Chain experts from across all industries to share their experiences and knowledge with a team of people who truly embrace the strategically important field of Procurement. Originally launched in North America 15 years ago to address direct purchasing strategies for manufacturing companies, ProcureCon has since expanded its focus to address the challenges and opportunities within non-manufacturing and corporate procurement at the ProcureCon Indirect East and West events, as well as the unique needs of managing the marketing category at ProcureCon for Digital and Marketing Services.

Register to attend the event and hear Kathy’s unique take on this important subject here.

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